{"id":1072,"date":"2021-03-08T15:52:05","date_gmt":"2021-03-08T14:52:05","guid":{"rendered":"https:\/\/bock-schroeder.de\/?p=1072"},"modified":"2021-03-08T18:59:26","modified_gmt":"2021-03-08T17:59:26","slug":"vad-kaennetecknar-framgangsrika-svenska-varumaerken-pa-den-tyska-marknaden","status":"publish","type":"post","link":"https:\/\/bock-schroeder.de\/sv\/2021\/03\/08\/vad-kaennetecknar-framgangsrika-svenska-varumaerken-pa-den-tyska-marknaden\/","title":{"rendered":"Vad k\u00e4nnetecknar framg\u00e5ngsrika svenska varum\u00e4rken p\u00e5 den tyska marknaden?"},"content":{"rendered":"[vc_row][vc_column][vc_single_image image=&#8221;1079&#8243; img_size=&#8221;medium&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<strong>F\u00e5r man ta matmarknaden eller IT-f\u00f6retag som benchmark f\u00f6r bes\u00f6ksn\u00e4ringen? Vad beh\u00f6vs f\u00f6r att vara attraktiv f\u00f6r kunder utanf\u00f6r den imhemska marknaden? Vilken fr\u00e5gest\u00e4llning tappar man l\u00e4tt ur sikte i den ack, s\u00e5 internationella resebranschen? Tv\u00e5 utflykter till branscher utanf\u00f6r turism.<br \/>\n<\/strong><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<h3>Svensk mat p\u00e5 den tyska marknaden<\/h3>\n<p>F\u00f6rsta utflykten leder oss till min favorit livsmedelsbutik hemma i M\u00f6lln. I aff\u00e4ren, som h\u00f6r till den nordtyska stormarknad-kedjan \u201dfamila\u201d finns inte bara f\u00f6re detta svenska varum\u00e4rken som nuf\u00f6rtiden ing\u00e5r i stora internationella koncerner som Nestl\u00e9 och Mondelez. Hos min \u201dfamila\u201d finns det \u00e4ven \u00e4kta svenska produkter som produceras i Sverige av svenska f\u00f6retag med svenska r\u00e5varor. Leksands kn\u00e4ckebr\u00f6d till exempel! \u00c4kta kn\u00e4ckebr\u00f6d, bakat i Dalarna efter gammalt recept av sj\u00e4tte generationen i familjef\u00f6retaget. Den bl\u00e5a trekantf\u00f6rpackningen ser precis ut som i Sverige. Men titta: Den \u00e4r p\u00e5 tyska! Och den v\u00e4nder sig i sin ber\u00e4ttelse ocks\u00e5 till en tysk publik som inte \u201dkan\u201d s\u00e5 mycket om kn\u00e4ckebr\u00f6d.<\/p>\n<p>Tror ni att Leksands kn\u00e4ckebr\u00f6d AB hade lyckats komma in i en stor handelskedja p\u00e5 den tuffa tyska matmarknaden med en f\u00f6rpackning p\u00e5 svenska? Knappast.<\/p>\n<p>Det \u00e4r inspirerande att se att ett f\u00f6retag med stor tradition och \u201ddalmasars envishet\u201d, som de sj\u00e4lva beskriver sig, och som \u00f6nskar etablera sig p\u00e5 en ny marknad inser n\u00f6dv\u00e4ndigheten att g\u00e5 kunderna till m\u00f6tes p\u00e5 kundens spr\u00e5k.<\/p>\n[\/vc_column_text][vc_single_image image=&#8221;1074&#8243; img_size=&#8221;medium&#8221; add_caption=&#8221;yes&#8221;][vc_column_text]\n<h3>Digitala tj\u00e4nster till tydliga villkor<\/h3>\n<p>Ett annat svenskt varum\u00e4rke finns bara digitalt. Spotify \u00e4r en global player med en fantastisk succ\u00e9-story. Svenskheten spelar ingen roll f\u00f6r Spotify-produkten resp. tj\u00e4nsterna som Spotify erbjuder. Men faktumet att det \u00e4r ett svenskt f\u00f6retag har viss andel i f\u00f6retagets image och trov\u00e4rdighet.<\/p>\n<p>Tror ni att Spotify hade lyckats bli en global player med v\u00e4gledning och betalinformation endast p\u00e5 svenska spr\u00e5ket? Eller endast p\u00e5 engelska? Inte ens det! P\u00e5 den stora tyska marknaden kr\u00e4ver kunden begripliga bruksanvisningar och framf\u00f6r allt tydlig och klar information p\u00e5 tyska om kontraktvillkor och allt som r\u00f6r betalning.<\/p>\n<h3>Vad k\u00e4nnetecknar allts\u00e5 framg\u00e5ngsrika svenska varum\u00e4rken p\u00e5 den tyska marknaden?<\/h3>\n<p>Ett svar p\u00e5 fr\u00e5gan \u00e4r enkelt: De talar kundens spr\u00e5k! Varf\u00f6r tror egentligen s\u00e5 m\u00e5nga i bes\u00f6ksn\u00e4ringen att de kan lyckas g\u00f6ra aff\u00e4rer med tyskar utan att kommunicera p\u00e5 tyska? Vilken kund du \u00e4n inriktar dig p\u00e5: Kommunicerar du p\u00e5 kundens spr\u00e5k?[\/vc_column_text][vc_column_text]\n<h3>Fr\u00e5n marknadsf\u00f6ring till f\u00f6rs\u00e4ljning<\/h3>\n<p>Bock-Schr\u00f6der Kommunikation hj\u00e4lper dig med tyska spr\u00e5ket i allt som beh\u00f6vs mellan marknadsf\u00f6ring och f\u00f6rs\u00e4ljning! Vi redigerar, \u00f6vers\u00e4tter eller tar fram helt nya texter \u2013 allt fr\u00e5n stories p\u00e5 tyska f\u00f6r dina webplatser till v\u00e4lkomsth\u00e4lsningar och entydiga formuleringar i bokningsdialogen.<\/p>\n<p>Birgit Bock-Schr\u00f6der, 4. Mars 2021[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=&#8221;Beg\u00e4r en offert!&#8221; add_button=&#8221;bottom&#8221; btn_title=&#8221;Fr\u00e5ga efter en offert!&#8221; btn_link=&#8221;url:mailto%3Aoffice%40bock-schroeder.de|title:Beg%C3%A4r%20en%20offert!|target:%20_blank|&#8221;]Bock-Schr\u00f6der Kommunikation hj\u00e4lper dig med tyska spr\u00e5ket i allt som beh\u00f6vs mellan marknadsf\u00f6ring och f\u00f6rs\u00e4ljning! Vi redigerar, \u00f6vers\u00e4tter eller tar fram helt nya texter \u2013 allt fr\u00e5n stories p\u00e5 tyska p\u00e5 dina webplatser till v\u00e4lkomsth\u00e4lsningar och entydiga formuleringar i bokningsdialogen.[\/vc_cta][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;1079&#8243; img_size=&#8221;medium&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]F\u00e5r man ta matmarknaden eller IT-f\u00f6retag som benchmark f\u00f6r bes\u00f6ksn\u00e4ringen? Vad beh\u00f6vs f\u00f6r att vara attraktiv f\u00f6r kunder utanf\u00f6r den imhemska marknaden? Vilken fr\u00e5gest\u00e4llning tappar man l\u00e4tt ur sikte i den ack, s\u00e5 internationella resebranschen? Tv\u00e5 utflykter till branscher utanf\u00f6r turism. [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Svensk mat p\u00e5 den tyska marknaden F\u00f6rsta utflykten&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[32,30],"tags":[69,72,70,71,73,61],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vad k\u00e4nnetecknar framg\u00e5ngsrika svenska varum\u00e4rken p\u00e5 den tyska marknaden? - Bock-Schr\u00f6der Kommunikation<\/title>\n<meta name=\"description\" content=\"Utflykt till andra branscher: L\u00e4s om matmarknaden och IT-f\u00f6retag som benchmark f\u00f6r bes\u00f6ksn\u00e4ringen. 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